Wednesday, July 22, 2015

Book Review: Machines as the Measure of Men


                A text extending from the heyday of late-modern Eurocentric history, Michael Adas’ Machines as the Measure of Men is a thorough examination of the effects industrialization and technological supremacy had on Western perceptions on non-Western peoples and cultures.  As per the subtitle, Adas is less interested in the direct actions (cause and effect) of Westerners and more interested in the ideologies generated as a result of industrialization and the development of Western technology.  Starting with an iconic scene from the 1740s, where William Smith and his slave found joy in making light of African natives’ ignorance over geographical instruments, Adas traces the development of ideology in the West up through World War II—the period under which the United States became champion of technological power and the means to utilizing it.  Adas does make a few important arguments, which he says are not necessarily the focus of his text—but that is what I chose to focus on here for this review.
                Adas develops a rather complex thesis around a concept that most students of history learn simply by studying monographs and regional histories.  Despite this, Adas claims that historians overlook how scientific and technological accomplishments functioned “as measures of European superiority and as gauges of the abilities of non-Western peoples.”[i]  As Adas unfolds the text through three major phases—one on the discovery/explorational period of the 16th and 17th centuries, one on the industrialization period of the 18th and 19th centuries, and one on the 20th century—it quickly becomes clear that Adas refers to a specific kind of technology to foster both physical “superiority” as well as perceptions of the “abilities” of the superior West.  Even in his first example, on page one, Adas comments on how Smith had a weapon available at all times in order to defend himself.  He is correct in pointing out that most missionaries engaged with non-Western peoples under the presumption that their Christianity gave them a superior status, but this only addresses the perception of superiority.  Their physical superiority came in both the manner of their arrival (warships, with arms) as well as in the scientific development of medicine.[ii]  With regard to Asia, however, Westerners would have to wait until the early 18th century before seeing advances that separated Western medicinal power from that of the Chinese.[iii]

                By the industrial period, it advancements in warfare—particularly guns and cannons—created the true distinction among Westerners that separated them from their Eastern trading partners and the colonial regions of Africa.  The simple lack of such innovations in Africa led European intellectuals to presume the immediate inferiority of the African peoples; best expressed by Edward Long who said that “Negroes [were] incapable of adopting European technology or inventing their own.”[iv]  Views such as this contributed to the perception that Africans lacked “the capacity to think scientifically.”  Adas does not, however, focus on weapons and means of warfare as the central focus of technological and scientific power; but it is not hard to put the pieces together. 
                For example, Adas points out that “the coal- and steam-powered revolution in production, transportation, and extraction,” which unfolded over a four-decade period, transformed perceptions of progress and power from moral and materialistic arguments into the “singularity and powerful application of machines against time and speed.”[v]  The true superiority then held by Europeans was best represented by the great essayist Thomas Babington Macaulay, who commented the power of Western Europe lay with the primary fact that the British fleet “could annihilate in a quarter of an hour the preindustrial navies of Tyre, Athens, Carthage, Venice and Genoa together.”[vi]  Ultimately power and supremacy derived not simply from the utilization of industrial machinery, but from their application toward military technology—ships with steel hulls, guns with accurate barrels, and eventually the machine gun.  On this point, Adas has little to say, but he nevertheless includes all the data necessary to formulate this argument.

                Of the more controversial arguments tackled by Adas in his text pertains to social perceptions of racism and non-Western peoples.  The term racism implies a certain form of supremacy or forced inferiority.  For Adas, however, racism was less the result of moral and ethical perceptions of non-Whites than it was the result of the same cultural distinction White Europeans had with all non-Western peoples and cultures.  In his own words, racism “should be viewed as a subordinate rather than the dominant theme in European intellectual discourse on non-Western peoples.”[vii]  To justify his position, Adas refers to debates about the supposed inferiority of blacks where technology and scientific prowess were used on both sides to justify positions.  Many intellectuals, Adas argues, sought “scientific and technological proofs of Western superiority while rejecting those based on racist arguments.”[viii]  In other words, arguments about the moral, physical, or religious backgrounds of blacks were less important to justifying racism than were comparative arguments about the technological abilities of African cultures.  In this manner, Adas asks his readers and intellectuals to suspend their contemporary understanding of racism and view it through the lens of technology.  This, however, can be complicated.
                For one, it is nearly impossible to deny that perceptions of technological prowess had direct effects on the cultivation of racial attitudes.  But it would be equally impossible to reject, or downplay, the social utility of moral and projective racism.  It could simply be a matter of where Adas is placing agency with the cultivation of racial attitudes—even though he admits at the beginning that his text is not intended to be “a study of racism or racial prejudice per se.”[ix]  He is placing primary agency in the intellectual, upper-middle class; which is also the focus group for his entire study in Western civilization.  Throughout his text he does not focus exclusively on the highest and lowest classes in society—places where the more moral- and culturally-bound perceptions of racism dominated.  As well, intellectuals’ claim that “tools and cannons and conceptions of space and time were….the most tangible means of distinguishing civilized peoples from savages and barbarians” had little grounded reality in the lower classes of Europe, most who did not study advanced physics nor fully understood the mechanics and science behind the tools and cannons they worked with.[x]

                Secondly, Adas’ appeal to the intellectual nature of 18th and 19th century racism does not help to explain the dominance of cultural and moral racism of the late 19th, 20th, and 21st centuries.  If anything, Adas’ arguments suggest how racial attitudes were legitimized in a society where science and standards of methods reigned supreme.  As anyone in Western civilization—today, or back then—understands however, moral and cultural arguments for racial inferiority permeated Western culture in a manner much different from the scientific publications of journals, pamphlets, and public release statements.  If anything, scientific justifications of racism were the exception to the rule in Western society—they legitimized racial attitudes in a society that demanded empirical evidence, but were only used when moral and cultural appeals failed.  On this, Adas says little; and though his text is not intended to focus on racism directly, he inadvertently places a central argument about race within his over-arching argument about the ability of scientific and technological prowess to manipulate Western perceptions of non-Westerners.
                With regard to Gender, Adas says very little other than the fact that most perceptions about scientific and technological superiority in the West carried an overtly masculine identity.  Scientific accomplishments, achieved mostly by men, reinforced preexisting notions of gender identity and roles within Western civilization while simultaneously supporting a perception of inferiority among societies that differed in their gender social arrangement.  Machines themselves, Adas emphasizes, advanced the productive capacity of masculine labor; they were “invoked to demonstrate that men of one type were superior to another” simply by their mastery of the machine.[xi]  While Adas does address certain prominent female intellectuals who assisted in fostering a cultural sense of superiority in the West, he does little to explain the overtly masculine nature of technology and the scientific community behind it.  This, of course, is not the aim of his textbook—but it is a valid area of concern, one that brings up questions about the nature of technological superiority that extends beyond the dimensions of race, ethnicity, and geographic location.  We are not given a glimpse, for example, into how European perceptions of supremacy over American Natives rested with gender-related differences (such as the matriarchal community of the Iroquois).  Adas does create a starting point for this examination, however.
                One final criticism I personally have with Adas is his lumping in of Marx, Engels, and other European philosophers of the 19th century into the category of presuming Western supremacy was built on industrialization and negated racially-bound perceptions.  Specifically, he states that Marx and his contemporaries “avoided racial terminology and eschewed racial categories of analysis.”  With regard to Marx’s writings on class and social categories in Europe, this is primarily true.  But one glance at the writings of European philosophers on situations outside of Europe, and one must question Adas’ position.  Marx, for example, wrote extensively on slavery in the United States over a thirty year period, up until 1863.  Throughout this period, Marx emphasized the class nature of “direct slavery” in the Southern United States against the “indirect slavery” of capitalism (wage labor); but at no point did Marx downplay or ignore the culturally-bound explanation of these scenarios:  Slavery in the South was built on the subjugation of foreign peoples, people taken from their homeland and placed into the production system by force.  This did not “eschew racial categories of analysis” simply by not utilizing the word “racist” (which was not a common term in Marx’s day), but rather it attempted to contextualize a production mode with historical agency and causality:  the subjugation of Africans.  In other words, Adas’ attempt to portray Marx and other philosophers as simply sharing the same attitudes as other contemporary intellectuals downplays and to a certain extent negates the extensive differences between these intellectuals with regard to social development.
                Overall, I would certainly put Adas’ book on a “must read” list, but I would be hesitant to take its conclusions for granted without a comparative analysis to more expansive works that attempt a cross-section analysis of themes such as race, gender, class, and culture.  Adas effectively explores the similarities of ideology with regard to scientific and technological prowess over a 400 year period, but he does so by downplaying and at times ignoring the differences in ideology between the dominant Western nations (France, Britain, USA).  For those seeking a textbook that helps to highlight the ideological nature of perceptive supremacy, however, look no further: this book has it.


[i] Adas, Michael.  Machines as the Measure of Men (Cornell University Press, 1989), 4
[ii] Ibid, 22; It should be noted that throughout the 17th and 18th centuries, withholding medicine from non-Western peoples was a documented means of assaulting peoples and subjugating them, creating dependency on Western medicine.
[iii] Ibid
[iv] Ibid, 114
[v] Ibid, 136
[vi] Ibid
[vii] Ibid, 12
[viii] Ibid
[ix] Ibid
[x] Ibid, 68
[xi] Ibid, 14

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